Consumer insights that unlock growth
Helping growing businesses understand their customers, uncover what’s holding them back, and figure out what to do next.
We find what’s missing
It can be hard to figure out why customers do what they do and even harder to figure out what to do about it.
Sometimes the answers are buried in information you already have. Other times, important pieces of the picture are missing.
Missing Key brings together the information that matters, uncovers what’s missing, and connects the dots to help you understand your customers and figure out what to do next.
Enterprise-level approach. Built for growing businesses.
Bring the thinking behind Fortune 500 decisions to your business.
Problems we’ve solved for our clients
What’s behind our performance?
What drives our growth and what’s holding us back? Which products and services should we focus on or scrap? Which shifts are meaningful trends and which are just seasonal blips?
Are we reaching the right people?
Are we saying the right thing and using the right channels to reach current and potential consumers? Are we positioning our products and services in a way that will stick?
Where is our competition winning?
How do customers see us compared with competitors? What do customers want that we aren’t currently delivering? What impact does our location have on our ability to compete?
How do we grow loyal customers?
Who are our most valuable customers? Which new consumer segments should we go after that we haven’t reached? How do we turn casual spenders into loyal ones?
What’s the best way to get the biggest bang for our buck?
Where should we focus our limited resources? Should we invest in the product, new marketing channels, or an entertainment strategy such as live events, influencers, or music.? Which is likely to deliver the strongest return, and how do we know if it’s working?
How we will work with you
1
In-depth conversation
We start by getting to know your business, including your goals, challenges, and what you are trying to figure out. This helps us create the right solution for your unique needs. We know you will always know more about your business, but our goal is to get pretty close.
2
Create the right solution
We then evaluate the information you already have and identify gaps. When new consumer information is needed, we will decide on the best approach and do the research. This could be surveys, interviews, or other methods that will best answer your top questions.
3
Connect the dots
We put it all together. We will combine and analyze all the data available, including your data and any new research we conducted, to come up with cohesive insights that answer the biggest questions you shared with us.
4
Build an action plan
Data and insights are only valuable if they help you do something. We turn what we’ve learned into clear recommendations, identify areas where you are doing well and opportunities for growth. We will partner with you to create a practical plan you can use to move forward.
We don’t just deliver a report. We bring the right information together, make sense of it, and help you figure out what to do next to grow your business.
Meet Paulina
Missing Key was founded by Paulina Pchelin, a consumer insights and strategy leader with 15+ years of experience helping global companies understand their customers, find growth opportunities, and make smarter business decisions.
Paulina’s career spans analytics, custom market research, and client consulting. She has partnered with leading global brands across entertainment, technology, and consumer industries, including Warner Music Group, Amazon Music, TikTok, Meta, Sony, Walmart, Target, Clorox, and Neutrogena.
She brings together consumer perspective, market context, and business priorities to help clients figure out what matters and what to do next.
Let’s find the missing key
Have a business challenge you are trying to solve? Let’s get in touch.